V.I.P. Membership Changes 02/01/2022



We are making changes to our VIP membership, effective Tuesday, February 1, 2022.


You have undoubtedly heard about the shortage of supplies and the rising costs of vinyl production, as well as the backlog jam at the pressing plants.  We have definitely been feeling this throughout the pandemic, as you have too when records aren't available to order or sell out as soon as they are released due to more limited pressings than anticipated!  The record industry also has been raising their costs multiple times in 2020-2021 and squeezing record store profit margins even thinner on vinyl records.


After crunching numbers and analyzing sales, we were forced to implement some VIP discount changes, which go into effect February 1st, 2022. As you will see below, we’ve added some additional opportunities for VIP Members to earn additional discounts not offered in the past which was done to offset some of the changes made.


- VIP members will still receive $1 off all 12" vinyl LP's, CD's, and DVD's, regular-priced, $3.50 and up on all in-store purchases but not $1 off per disc.


- New! VIP members now get $1 off all new and used cassette tapes, regular-priced, $3.50 and up.


- New! We will be having VIP Member-only quarterly VIP sales.  These will happen Saturday-Monday, four times a year, and VIP members will get 20% off on all CD/DVD/LP purchases!  The first one will be Saturday, February 26th-Monday, February 28th!


- New! VIP members will now get VIP discount on all Record Store Day and RSD Black Friday titles (VIP memberships must be renewed and active PRIOR to RSD/Black Friday to apply)


-Also, Remember, you also earn reward points on all non-music purchases and can cash those in as well.


We know some of these changes may be disappointing, but we hope the majority of them are exciting for our VIP members!


Down In The Valley is celebrating our 50th Anniversary in 2022 and we will have other sales and events throughout the year - so stay tuned to your inboxes and our social media accounts!


Thanks again for all your support, we wouldn't be here without you!


P.S. All notifications for upcoming VIP Sales and other information will be sent to you all via email, so please make sure your email address is updated in our system if you have changed that over the years.

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