What is PlayARt?

PlayARt is the platform for bringing artwork and albums to life
via augmented reality experiences.

With new experiences and albums added weekly, it’s the best way to experience brand new music for true music fans and collectors. Bring Albums to life with enhanced previews and videos launched directly from the album cover. You can point PlayARt directly at the featured albums to recognize the cover art, enabling preview and discovery in the store or in your home.

Explore available titles for preview via placing virtual album covers directly from the app. Albums with bundled bonus experiences will come with a QR code to add to your permanent collection. Discover other content including posters, buttons, shirts, and more from your favorite artist. Experience and collect music in a whole new way!

This is PlayARt !